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PRE-WAR MINOR NETWORK

The online magazine for enthusiasts of the vintage Morris Minor 1928-1934...

...in affiliation with the

Page last updated 14th January 2012

1934. May Mortlock ws
Ron Mortlock with his 1934 Family Eight

CEP 78 as purchased in 1934 with May Mortlock standing alongside. Fast forward 77 years and May's son Ron stands alongside the same car in 2011.

The dominions and colonies of a stable British Empire were potentially a large, mainly untapped market for Morris Motors during the course of the thirties decade. However, the competition from U.S. manufacturers was fierce and generally American automobiles were more ruggedly built and better suited to the terrain and road conditions in these territories than those cars built for U.K. roads. Morris Motors did make much headway and had considerable sales success using a 'Built in Britain' tag on their advertising and marketing material in an effort to sway potential 'ex-pat' buyers away from the U.S. built products. South Africa represented an important part of this colonial marketing strategy and many Morris cars were sold here in the years running up to World War Two.

In the early part of the decade the Minor became a popular choice for many who lived in the larger South African towns and cities, Some of these cars can be seen in the few available images, samples of which can be found in the gallery below.

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